Black Women Develop Sunscreen for Darker Skin Tones

Not a market I generally think about as a black woman even though I should, I’ve recently come across quite a few black female-owned businesses that make sunscreen for darker skin.

The LA Times profiled the founders of these companies which include Ketonya Breaux of the brand Unsun, Sontay Lundy of Black Girl Sunscreen, and tennis icon Venus Williams with her company EleVen.

Breaux, who happens to be Frank Ocean’s mom,  created a mineral-based sunscreen for dark skin after her doctor informed her the black spots on her face were from sun damage. The sunscreen in drug stores left her skin irritated and led her to change careers to make her product. 

Lundy decided to make her product after hiking in Los Angeles and noticing the sunscreen products didn’t suit her skin’s tone or needs. In 2016, her reef safe, vegan and cruelty-free product Black Girl Sunscreen was the first black indie beauty brand in the sunscreen aisle at more than 200 Target stores.

Venus Williams made her sunscreen after noticing the ones she used left a white residue and prioritized her brand as being inclusive for a spectrum of skin tones and protecting skin from the sun’s harmful UV rays with Zinc Oxide. 

All three of these women are helping black and darker women feel seen in a market where we’ve never been considered. They are also saving countless lives, as black women, who are not as prone to developing skin cancer as compared to white women, are more likely to die because the disease is usually found in later stages. Read more on this story on the LA Times website