Huge Sponsorships Back Women’s Sports
Male sports teams and leagues are paid more than women’s thanks to the backing and support of huge sponsorships.
That’s all changing thanks to a number of conglomerates looking to invest in women’s sports. The WNBA recently agreed to a multi-year partnership with AT&T, the first time a non-apparel company has supported the league.
Budweiser announced its sponsorship of an English women’s soccer team and Barclays signed a three-year, 11 million dollar contract with the women’s football league. Nike is also shifting its priorities to that of a larger focus on women’s apparel and campaigns to encourage more participation of girls in sports.
Read more about these investments in women’s pro sports at Axios.