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Serena Williams and Arlan Hamilton Invest in Startup Addressing Maternal Mortality for Black Women

A reporter recently asked tennis legend and activist Serena Williams how she would respond to criticism over her celebrity status and her work fighting for equality. Serena answered, “The day I stop fighting for equality and for people that look like you and me will be the day I’m in my grave.”

Serena’s latest cause is supporting Mahmee, a startup fighting maternal mortality in the black community. Her firm, Serena’s Ventures, along with investor Mark Cuban and Arlan Hamilton of Backstage Capital and ArlanWasHere, invested $3 million for the startup.

Mahmee addresses maternal mortality by serving the community through an online presence, where women can track the health of their babies and themselves after giving birth. The startup, which has been up and running since 2014, sells its service through health systems and hospitals.

Serena knows first hand what black women go through as she herself experienced postpartum complications after the birth of her daughter and fought to be heard and treated. According to the CDC, black women are three to four times more likely to experience pregnancy-related complications.

For more on this story, go to Fortune.com