Capitalism Overshadows International Women’s Day
There’s an article out of Forbes.com that talks about how brand and marketing opportunities have “hijacked” the meaning behind International Women’s Day.
Apparently, a survey found 30% of women “see brands’ advocacy for women as an excuse to drive sales.”
Examples of stunts for the holiday include McDonald’s flipping its golden arches to resemble a W for women two years ago, of which they received backlash for doing. This year, Shell oil is placing an apostrophe it it’s logo and will instead be known as She’ll in honor of the day.
The frustration about this day stems from the fact that these companies are not using International Women's Day to advocate for women's equality.
Read more on this interesting take on International Women’s Day.